03 Mar 2021

The importance of good advertising for selling or renting

Published in Real estate

In the midst of real estate agency offers and properties for sale or rent, good advertising is absolutely key in being able to stand out from the competition and to get faster management to sell or rent.

In the midst of real estate agency offers and properties for sale or rent, good advertising is absolutely key in being able to stand out from the competition and to get faster management to sell or rent.

For this reason, real estate agencies increasingly specialise in real estate marketing. This is in order to properly manage the promotion of property sales or rentals, to give them the visibility necessary to reach a greater number of clients and thus bring about transactions to completion.

For one part, the property advert must be impeccably written, include a detailed description of the property, and highlight its strong points to differentiate it from the rest, information that serves to hook the potential buyer or tenant and give them an idea of what it would be like to live in the property you are describing.

In addition to this, the advert should be accompanied by quality images, with good photographs illustrating the highlights of the property that are being detailed. Nowadays there are many real estate agencies that even rely on virtual tours as a means of virtually visiting the property as if you were physically there. This form of advertising attracts the attention of buyers or future tenants much more than a static photo, due to the ease of being able to make a visit without leaving the house and the capacity for realistic representation of the property that this type of advertising provides.

At Lasose Properties & Investments we have a team specialising in different areas including advertising, social networks, digital marketing and photography, with the aim of being able to market properties for sale or rent to their full potential.

In our agency, we promote and publish the different properties on both the international and local market, achieving maximum exposure in our country as well as abroad, thus vastly increasing the possibilities of both renting and selling of a property.

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