Virtual reality has burst onto the marketing scene, transforming the real estate industry through virtual tours. These experiences allow interested users to visit desired properties in a manner similar to an actual visit. Virtual tours have become a powerful tool, driven in large part by the COVID-19 pandemic, which has forced companies to adopt technological measures to stay in business.
The real estate market should encourage its professionals to use special cameras and take full advantage of all available tools in order to improve the services they offer to their clients.
The benefits of using this tool are:
For the owner
Owner’s value virtual tours of their properties, as they give them additional value and attractiveness to interested parties.
However, as this technology becomes more widespread, its differentiation may diminish. Still, owners are confident that in-person visitors have made the decision after viewing the property virtually, ruling out other options.
For clients
Client’s value virtual tours positively, as they give them the opportunity to explore a home before physically visiting it. This gives them a clear idea of the property without having to travel.
As a result, clients now only visit a couple of properties in person after ruling out others through virtual tours.
The demand for virtual tours is increasing due to the convenience they offer, avoiding unnecessary travel and allowing them to discard properties that do not fit their needs and preferences.
For real estate agents
Both clients and owners value and demand virtual tours in real estate, which generates a positive return for agents. Not only do these tours increase buyer interest by 84%, but they also drive demand for this technological service.
Tour technology is a result of the application of remote living to real estate marketing. In a constantly evolving world and with a society increasingly influenced by technology, virtual reality has become the solution of choice for the sectors concerned. In the real estate sector, virtual tours allow customers to visit properties easily and conveniently, ensuring that the sector remains active.
It is important to harness the power of virtual tours to increase the success of agents’ real estate transactions and meet the growing demand for this technology.
If you need more information, or want to know the services we offer in Lasose Properties & Investments, do not hesitate to contact us. Our team of professionals will be pleased to help you and give you personalized advice to manage your property in an efficient and profitable way.
