Despite the coronavirus pandemic, the luxury market has not lost its prominence. In fact, in the areas favoured by this type of buyer, Mallorca, Costa del Sol, Madrid and Barcelona, the average time to sell a property of these characteristics is usually less than other types of property.
The luxury property buyer tends to be a much more selective client who is usually very clear about what s/he is looking for, which is why the average time it takes to sell a luxury property is less than 4 months.
Among the main characteristics that a buyer looks for in a luxury property are the location and views, as well as good quality materials; but above all, the convenience of having premium services in the surrounding area and of course, privacy and intimacy.
In order to sell a luxury property quickly and effectively, several aspects must be taken into account:
Having in-depth knowledge of the properties and clients.
The luxury client profile belongs to a small group of potential clients, however, it is important to know the motivations that lead this client to look for a new property. To do this, the real estate agent must have a deep knowledge of the area and the property to justify the exclusivity. It is also important that the agent knows how to associate the concept of luxury living with this luxury property.
Complete and comprehensive service
Often clients do not speak our language nor share our culture, so it is important that the real estate agent is able to offer a complete service, to help them not only throughout the buying process, but also in the event that they need relocation services.
Clients looking for luxury real estate tend to be people who take their privacy very seriously, so the real estate agent must be discreet and, of course, maintain strict confidentiality.
At Lasose Properties & Investments we specialise in buying and selling, and relocation. We have a team of professionals of different nationalities who can assist you in your language and give you personalised advice so that you can sell your luxury property as soon as possible.